e77 operates an online gaming platform for players in Pakistan, offering cricket and sports betting, live casino, slots, fish games and bingo — all in PKR. When you use the platform, we collect certain information about you. This policy is our commitment to being transparent about what that information is, why we collect it and how we look after it.
We do not sell your personal data to third parties for marketing purposes. We do not share your data with anyone who does not need it to provide you with our service. That is the short version. The full details are below.
How e77 Keeps Your Information Safe
Encrypted Data Storage
All personal data and PKR transaction records are stored using industry-standard encryption. Your information is never stored in plain text.
No Data Selling
e77 never sells your personal information to advertisers, data brokers or any third party. Your data is used only to run your account and improve your experience.
Secure PKR Payments
JazzCash, Easypaisa, Raast and Bank Transfer data is handled through secure payment gateways. e77 does not store full card or wallet credentials on its servers.
Identity Verification
We collect identity documents only when required for account verification or withdrawal processing. These are stored securely and deleted once verification is complete.
You Control Your Data
You can request access to the data e77 holds about you, ask for corrections or request deletion at any time by contacting our support team.
Limited Internal Access
Only e77 staff who genuinely need access to your data to perform their role are permitted to view it. Access is logged and audited regularly.
1. Data We Collect
1What Information e77 Collects
When you register and use your e77 account, we collect information in two main ways — information you provide directly and information generated automatically by your use of the platform.
Information you provide directly:
- Full name, date of birth and contact details (mobile number and email address) at registration.
- Identity documents such as a copy of your CNIC when required for account verification or withdrawal processing.
- Payment method details — for example, your JazzCash or Easypaisa mobile number, bank account number or card details — when making deposits or requesting withdrawals.
- Any communication you send to e77 support, including chat transcripts and emails.
Information collected automatically:
- Device type, operating system, browser version and IP address when you access the platform.
- Session data including login times, pages visited, games played and betting history.
- Deposit and withdrawal transaction records, including amounts in PKR, timestamps and payment methods used.
- Cookie and tracking data as described in Section 5.
We collect only what is necessary. If you ever feel a data request from e77 seems excessive or unclear, you are welcome to contact support for clarification before providing anything.
2. How We Use Your Data
2Purpose of Data Processing
The personal data e77 collects is used for specific, legitimate purposes. The table below outlines each purpose clearly:
| Purpose | Data Used | Basis |
|---|---|---|
| Account creation & management | Name, contact details, date of birth | Contract performance |
| Identity & age verification | CNIC copy, date of birth | Legal obligation |
| Processing PKR deposits & withdrawals | Payment method details, transaction records | Contract performance |
| Fraud prevention & security monitoring | IP address, device info, session data | Legitimate interest |
| Customer support | Account info, communication history | Contract performance |
| Platform improvement & analytics | Anonymised usage & behavioural data | Legitimate interest |
| Promotional communications (opt-in) | Contact details, game preferences | Consent |
| Responsible gaming checks | Betting history, session duration, deposit patterns | Legitimate interest |
We do not use your data for automated decision-making that produces legal or similarly significant effects without human review. Where automated tools flag an account for review — for example, for unusual betting patterns or suspected bonus abuse — a member of the e77 team reviews the case before any action is taken.
3. Payment Information
3How PKR Payment Data Is Handled
All deposits and withdrawals on e77 are processed in Pakistani Rupees (PKR). We support JazzCash, Easypaisa, Raast, Bank Transfer, debit cards, credit cards and other mobile wallets. Each of these operates through a secure payment gateway integration.
e77 does not store your full card numbers, CVV codes or mobile wallet PINs on its own servers. Payment credential data is handled and stored by the payment processor directly, in accordance with their own security standards. e77 only retains the information needed to match a transaction to your account — such as the last four digits of a card or the registered mobile number of a wallet.
- Transaction records including amounts in PKR, dates and payment method types are retained for account management and anti-fraud purposes.
- Withdrawal requests require your payment details to match your registered account identity — this is a standard security check, not an extra data collection step.
- If a payment dispute arises, relevant transaction data may be shared with the payment provider to resolve the issue.
6. Security Measures
6How We Protect Your Data
e77 takes data security seriously. We apply multiple layers of protection to keep your personal information and PKR transaction data safe:
- All data transmitted between your device and e77 is encrypted using TLS (Transport Layer Security).
- Personal data at rest is encrypted using AES-256 or equivalent standards.
- Access to personal data within the e77 team is restricted on a need-to-know basis and all access is logged.
- Our systems are monitored around the clock for unusual activity, including attempted unauthorised access and suspicious login patterns.
- We conduct regular security reviews and apply patches promptly when vulnerabilities are identified.
While we take every reasonable precaution, no system connected to the internet can be guaranteed 100% secure. If you ever suspect your account has been compromised, change your password immediately and contact e77 support without delay.
7. Data Retention
7How Long We Keep Your Data
e77 retains your personal data only for as long as it is needed to fulfil the purposes outlined in this policy or to meet applicable legal and financial record-keeping requirements.
- Active account data is retained for as long as your account remains open.
- Transaction records (PKR deposits, withdrawals, betting history) are retained for a minimum of five years to meet standard financial compliance expectations.
- Identity verification documents are retained for the period required to complete the relevant verification check, after which they are securely deleted unless ongoing retention is required for compliance.
- Support communications are retained for up to two years to allow reference in the event of a follow-up query or dispute.
- Closed or suspended account data is retained for a minimum of five years following closure, after which it is securely deleted or anonymised.
When data is no longer needed, it is permanently deleted from our systems using secure deletion methods. Backups are purged on a rolling schedule in line with our internal data management policy.
8. Your Rights
8What You Can Ask Us to Do
As an e77 player, you have the following rights regarding your personal data. To exercise any of these, contact our support team with the details of your request:
- Right of access: You can request a copy of the personal data e77 holds about you. We will respond within a reasonable timeframe.
- Right to correction: If any data we hold about you is inaccurate or out of date, you can ask us to correct it. For account details like your contact number, you may be able to update these directly through your account settings.
- Right to deletion: You can request deletion of your personal data. We will fulfil this request where we are not required to retain data for legal, compliance or fraud-prevention reasons.
- Right to restrict processing: In certain circumstances, you can ask us to limit how we use your data while a dispute or correction request is being resolved.
- Right to withdraw consent: Where processing is based on your consent — such as receiving promotional emails or SMS — you can withdraw that consent at any time through your account settings or by contacting support.
We will acknowledge your request promptly and aim to resolve it within 30 days. Complex requests may take longer, in which case we will keep you informed of progress.
9. Minors
9Protection of Players Under 18
e77 is strictly for adults aged 18 and above. We do not knowingly collect personal data from anyone under 18. If we discover that an account has been created by or on behalf of a minor, that account will be closed immediately and any associated data deleted, except where retention is required for fraud-prevention or legal purposes.
If you believe a minor has registered on e77 using your or someone else's details, please contact support immediately so we can investigate and take appropriate action. We take underage access extremely seriously and appreciate any reports that help us maintain this safeguard.
10. Policy Changes
10Updates to This Privacy Policy
e77 may update this Privacy Policy from time to time to reflect changes in the platform, how data is processed or applicable standards. When material changes are made, we will notify registered players via the email address on their account and update the "Last updated" date at the top of this page.
Continued use of e77 after the effective date of any updated policy constitutes your acceptance of those changes. If you do not agree with a revised policy, you should stop using the platform and contact support to close your account and request withdrawal of any remaining balance.
Minor clarifications or formatting updates may be made without direct notification but will always be reflected in the published version of this document. We encourage you to review this page periodically to stay up to date.
11. Contact
11Privacy Questions and Data Requests
If you have any questions about this Privacy Policy, want to exercise any of your data rights, or need to report a privacy concern, our support team is available 24 hours a day, 7 days a week.
You can reach us through the live chat on any page of the platform, or by email:
Please include your registered mobile number or account ID in any data request so we can locate your account quickly and respond as efficiently as possible. For responsible gaming queries, including self-exclusion and deposit limits, visit our Responsible Gaming page.
Your Data Is Safe — Now Enjoy e77
You know how we handle your information. Create your account and start playing cricket betting, live casino, fish games or bingo — all in PKR, with full peace of mind.